I'll make it brief.  Some artists create opportunities for self-promotion that I think are unique and really work to their advantage.  It takes some ingenuity and obviously talent to find new ways to show the world what you're capable of and then use it to promote yourself and your business.

Recently I attended an opening at the Art Student's League.  The show was good, but upstairs in the student section is where I found this jewel or an idea for promotions.  The artists mingling were obviously familiar with each other's work.  They were taking turns standing in front of their art for posterity.  I noticed a woman standing in front of a portrait and lo and behold it was a portrait of the artist (No I'm not getting all James Joyce on you).

Claudia Schletz had done a portrait of herself and was photographing herself next to the painting.  I was first and foremost impressed with her talent...it really looked like her.  She told me she decided to do a self-portrait to show potential clients her skill and talent of creating amazing portraits.  I think this is a brilliant idea. 

It's this type of ingenuity that propels artists and their businesses forward...what will you do that's unique and inventive?

Seeing double...
Greg

coaching artists to create successful and sustainable art businesses