Here we go, as artists, speaking out of both sides of our mouths.  I listen to endless artists talk about their struggle in creating sustainable businesses but when opportunities arise they pass them up.  I spoke at a Business of Art conference on Saturday, hosted by The Other Side Arts.  They are committed to the artist development process evidenced by this conference.  The conference was sponsored by numerous nonprofit, for profit and government agencies because they understand the economic impact of artists having to abandon their careers.

Let's play the numbers to emphasize my point.  The Other Side Arts sent out 1500 e-mail invitations numerous times in the month leading up to the conference.  The City of Aurora sent out a minimum of 2000 notices/invitations to this event and not counting The Other Side Arts staff there were 12 attendees.  I don't believe that there are only 12 artists who could benefit from some business tips.  Those that didn't attend missed out not only on the information about business opportunities to sell your work but missed the opportunity to network and be known by the decision makers within the sponsors organizations.

I used to feel sympathy for artists.  I would sit in the muck with them as they toiled over the difficult life of a creative person.  Then I moved to empathy where I could understand the pain and I would try and bend over backwards coming up with solutions.  Then I moved to disdain because I felt that artists believe they were above the rules of business and they deserved to be successful simply because they created the work.  I am now at a place of compassion.  I can understand the pain the artists describe and not feel like I have to solve all their problems.  I believe I can make them feel heard and understood, but I don't have to have a stake in your success or your failure. The clients I work with are motivated and can't imagine doing anything else. 

I believe that when you make a commitment to your business you actually are making a commitment to your art.  When you make a commitment to your art your are making a commitment to your own sense of identity and happiness.  It is a trickle down process and that's why I love the work I do with artists because it can be magical when your preparation meets opportunities.  Give yourself the gift of understanding what's available to you and use it.

Looking for the lost sheep...
Greg

coaching artists to success