Often when I go and visit exhibitions and galleries I have my first impression of the art and sometimes the artist.  The experience is rarely if ever a one shot deal for me and it's the same for many people who look to buy and collect art.  As an emerging artist if you don't think strategically from the start, when will your strategic thinking begin?  Do you believe it's something that will appear like instant soup where you just add water? 

I went to Wilson Adams Gallery to see the work of Katharine Hopkins.  She's a talented artist whose work is strikingly emotive.  The sharp contrasts in her work both using black and white as well as definitive geometric shapes makes for a terrific show.  I wandered the gallery taking notes on pieces that I felt spoke to me.  "Built Landscape Series No. 3" a monoprint and charcoal was a stand out piece in the show. 

Upon my return home I wanted to learn more about the artist.  All I could find was a mere three sentence paragraph about the artist.  The most informative think in the short piece was that she will graduate with an MFA in 2007.  Obviously she wants to make art a career path and yet I can't find any information on her except for the paragraph on the web.  The gallery doesn't even have a bio for the artist on their website, simply a few of her works to review. 

We need to understand that as artists in business we need to find ways to make it easy for potential collectors to become familiar with our work and our artistic vision.  We have to find ways to make it convenient for them to contact us so that we have a chance to continue our conversation with them.  We have to break out!

Keep on planning...
Greg

artist success strategist
www.artistsuccessstudio.com