Recently I had the pleasure and opportunity to travel to St. Maarten on vacation. It was on a cruise of the Caribbean and prior to boarding I made a reservation for a very interesting shore excursion. The tour company put together a tour of local artists' studios. As an artist not only was I excited, but intrigued to see the island influences on the artist's work and how they sell their work living on a 37 square mile island.
St. Maarten is comprised of two countries; the Dutch side and the French side. The artist studios were all on the French side of the island which seemed to have a calmer, more organized feel both in culture and landscape. There were two artists whose work and marketing is worth mentioning.
Dona Bryhiel (
www.donabryhiel.com) is a French artist living on the island. Her gallery showcases her work in various mediums. She's put her art on cards, ceramics, and of course her paintings, giclees, and art books round out the possibilities. She's a gracious host and is both engaging and obviously quite talented. Her work portrays both the island and the women on the island. Music influences her work adding an extra visual flavor to her art.
Monika, who goes by Akinom (Monika spelled backwards),
www.paradoxe971.com, is both an artist and art consultant. She shares her studio/gallery with Michel Dam Huguet, also a painter. Upon entering their gallery we were treated to a talk by Monika. She's engaging and well spoken about her art. Her abstract paintings pull you in and leave you wanting more. Unlike the other studios we visited, Monika and Michel only sell originals. They do have works at all price points, but only originals.
What's the take away?
These artists are obviously an important part of the local economy. Cruise ships pull into port on a daily basis, and this tour runs on a daily basis. There were only 15 people on our tour, but multiply that by 7 and that's 105 people minimum coming to see your work and purchasing art. Most of the people on our tour bought some type of art (one couple bought a piece at each of the five studios) at one of the studios. It's a huge boost to the artist's income. How can you translate that to your own art business?
Do you live in an area that has a big tourist draw? Does the convention and visitor's bureau work with the arts community? Maybe you should get a group of artists (close in physical proximity) and put together a proposal for this type of tour in your own city. It shows the local culture, it provides visitors with memories they can take home and it provides the arts community with a global voice.
It means you're going to have to do some leg work to get this going. It means that you can't just sit back and wait for things to happen, you need to make them happen. It may be a bit easier for artists in a particular art district to get this process up and running, but it would definitely be worth it. What deal could you make with a local bus tour company like Gray Lines in your neck of the woods. Your artists...think outside the box and get your rear-end in gear. You keep wanting people delivered to your doorstep; here's one way to make it happen.