As artists we think our only goal is to create art. Unfortunately, unless you've been discovered there are other factors to consider like selling the art. For the emerging artist or just post-emerging artist co-op galleries are a great way to get your feet wet without having a huge expense. There is usually a monthly fee to keep the co-op running and the expectation is that you'll pay in volunteering to keep the gallery up and running. One of the things to consider is that there is no one there to curate the shows, you have to do it and a badly curated show can be costly.
Unfortunately in co-op galleries you don't always have a choice as to who you are showing with and if you're a 3-D artist the odds are good you'll be sharing the stage with another artist. A gallery generally won't leave the walls blank if everything else is on pedestals in the middle of the room. This creates a quandary because what is in the foreground and what's in the background? What if the art isn't compatible? Does it showcase one artist over the other or do the two negate each other in the viewers/collectors eyes?
I attended a show last week where my senses were confused. The two artists were a painter and a ceramic artist. First let me emphasize that each artist's work was great. Each had strong pieces that made a statement about the artist's point-of-view and showed as a cohesive body of work. The problem was on the curating end. The show felt like a Clash of the Titans.
The painter's work was very bold in color and size. The ceramic artist's work was of varying sizes and the color palette was more subtle. I found that the paintings on the wall were so aggressive that the ceramic artist's work got lost. I understand that if you're style is big bold color that's what the show will consist of, but maybe cut down the number of pieces so the eye has somewhere to rest because they weren't resting on the ceramic work.
I believe the ceramic artist could have had a solo show and done something creative with the walls to off-set all the work standing in the middle of the room. I'd have a lot of questions for the artists like, "Did you discuss what the show would look and feel like before you hung the show?" or "Is there a method for the two artists to talk about how to edit the show so it could be more cohesive?" or "Were there other pieces in each artist's repertoire that would have fit better to make the show feel less agitated?"
Think about how you want your show to look and feel. Think about how you can better communicate your vision for your show with those you are working with, it's doesn't have to be confrontational. Think about what will allow you to put your best foot forward, especially if you only get one solo show a year in the venue.
Do you have any curatorial stories you'd like to share? We'd all be interested and it would be great learning experience for all artists!
Want more tips and information on curating shows? Then consider joining the Artist Work Group to expand your possibilities of creating a successful and sustainable art business. For more information Greg Katz at
greg@artistsuccessstudio.com or call at 720-851-6736. Your art business is in your hands.